Griffin, Jill <br/><br/>
Customer loyalty : how to earn it, how to keep it 

 - New and rev. ed. 
 -  San Francisco : Jossey-Bass, c2002.  2002 
 - xvi, 252 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0787963887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.<br/>Customer services.