TY  - BOOK
AU  - Pride,William
AU  - Ferrell,O.C.
TI  - Marketing foundations
SN  - 0538756373
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western ; Andover : Cengage Learning [distributor]
KW  - Marketing
N1  - Fakulti Keusahawanan dan Perniagaan; Includes indexes
ER  -