Pride,William. <br/><br/>
Marketing foundations/ 
by William Pride and O.C. Ferrell. 
 - 4th ed.,International ed. 
 - Mason, Ohio :  South-Western ; Andover : Cengage Learning [distributor],  2010. 
 - xix,474 p.(various pages). :  ill. ;  28 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan.  Includes indexes. 
<br/><br/><label>ISBN: </label>0538756373 9780538756372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.