TY - BOOK AU - Duguid,Paul AU - Lopes,Teresa da Silva TI - Trademarks, brands, and competitiveness T2 - Routledge international studies in business history SN - 0415776937 (hardback : alk. paper) PY - 2010/// CY - New York PB - Routledge KW - Brand name products KW - History KW - Commerce KW - Competition KW - Trademarks N1 - Includes bibliographical references and index ER -