TY  - BOOK
AU  - Ashworth,G.J.
AU  - Kavaratzis,Mihalis
TI  - Towards effective place brand management: branding European cities and regions 
SN  - 9781848442429 (hardback)
PY  - 2010///
CY  - Cheltenham, UK, Northampton, MA
PB  - Edward Elgar
KW  - Brand name products
KW  - Europe
KW  - Case studies
KW  - Place marketing
KW  - Product management
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references (p. 240-268) and index
ER  -