Towards effective place brand management : branding European cities and regions - Ashworth, G. J. (Gregory John); Kavaratzis, Mihalis (Cheltenham, UK ; Northampton, MA : Edward Elgar, 2010)
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 240-268) and index.
Keywords: Brand name products -- Europe -- Case studies; Place marketing -- Europe -- Case studies; Product management -- Europe -- Case studies