The strategy of small firms : strategic management and innovation in the small firm /
Tim Mazzarol and Sophie Reboud.
- Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009.
- vi, 384 p. : ill. ; 24 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 343-378) and index.
9781843764175
Business planning. Organizational effectiveness. Small business--Management. Strategic planning.