TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
AU  - Ronkainen,Ilkka A.
TI  - The future of global business: a reader 
SN  - 9780415800945 (pbk. : alk. paper)
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Export marketing
KW  - International business enterprises
KW  - International trade
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -