Daymon, Christine. <br/><br/>
Qualitative research methods in public relations and marketing communications / 
Christine Daymon and Immy Holloway. 
 - 2nd ed. 
 - New York, NY :  Routledge,  2011. 
 - xi, 397 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0415471176 (hardback) 9780415471176 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations--Research--Methodology<br/>Marketing research--Methodology.<br/>Public relations--Research--Methodology.<br/>Qualitative research.