Interactive marketing : revolution or rhetoric? - Miles, Christopher, 1967- (New York : Routledge, 2010)
The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
Includes bibliographical references and index
Keywords: Interactive marketing