Cases in public relations management - Swann, Patricia (New York : Routledge/Taylor and Francis Group, 2010)
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
Fakulti Keusahawanan dan Perniagaan.
Originally published: 2008.
Includes bibliographical references and index.
Keywords: Public relations -- Management -- Case studies