Swann, Patricia. <br/><br/>
Cases in public relations management / 
Patricia Swann. 
 - New York :  Routledge/Taylor and Francis Group,  2010. 
 - ix, 388 p. :  ill. ;  25 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan.  Originally published: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career. 
<br/><br/><label>ISBN: </label>0415878926 (hbk) 9780415878920 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management--Case studies.