Czinkota, Michael R. <br/><br/>
Global business :  positioning ventures ahead / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - New York :  Routledge,  2011. 
 - xviii, 250 p. :  ill. ;  24 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. 
<br/><br/><label>ISBN: </label>9780415801942 (hbk : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International trade.