TY - BOOK AU - Thomas,David B. AU - Barlow,Mike TI - The executive's guide to enterprise social media strategy: how social networks are radically transforming your business T2 - Wiley & SAS business series SN - 9780470886021 PY - 2011/// CY - Hoboken, N.J. PB - Wiley KW - Business enterprises KW - Computer networks KW - Online social networks KW - Economic aspects KW - Social media KW - Strategic planning N1 - Fakulti Keusahawanan dan Perniagaan; Includes index ER -