Now, Build A Great Business! : 7 Ways to Maximize Your Profits in Any Market - Thompson, Mark; Tracy, Brian (New York : American Management Association, 2011)
Become a great leader -- Develop a great business plan -- Surround yourself with great people -- Offer a great product or service -- Design a great marketing plan -- Perfect a great sales process -- Create a great customer experience -- Appendix : now, build a great life!
Fakulti Keusahawanan dan Perniagaan.
Includes index.
Keywords: Leadership; Consumer satisfaction; Marketing; Strategic planning