Kendrick, Terry <br/><br/>
Developing strategic marketing plans that really work :  a toolkit for public libraries / 
Terry Kendrick. 
 - xii, 225 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>185604548X 9781856045483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public libraries--Marketing.<br/>Public libraries--Public relations.