TY  - BOOK
AU  - Birtwistle,Grete
AU  - Bruce,Margaret
AU  - Moore,Christopher
TI  - International retail marketing: a case study approach 
SN  - 9780750657488
PY  - 2004///
CY  - Oxford, Burlington, MA
PB  - Elsevier Butterworth-Heinemann
KW  - Export marketing
KW  - Case studies
KW  - International trade
KW  - Retail trade
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -