McQuail, Denis. <br/><br/>
Mcquail's mass communication theory / 
Denis McQuail. 
 - 6th ed. 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  c2010. 
 - viii, 621 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [574]-613) and indexes. 
<br/><br/><label>ISBN: </label>9781849202916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.