O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 6th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2012. 
 - xii, 693 p. :  chiefly col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0538473320 9780538473323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising.<br/>Branding (Marketing)