Velayudhan, Sanal Kumar,  1955- <br/><br/>
Rural marketing :  targeting the non-urban consumer / 
Sanal Kumar Velayudhan. 
 - 2nd ed. 
 - London :  Response,  2007. 
 - 249 p. :    ill. ;    22 cm. 
<br/><br/> Fakulti Keusahawanan & Perniagaan 
<br/><br/>Includes bibliographical references (p. [242]-249). 
<br/><br/><label>ISBN: </label>9780761935889 (PB) 9788178297491 (India-PB) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--India.<br/>Marketing--India.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India--Rural conditions.