Bradburn, Norman M. <br/><br/>
Asking questions :  the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / 
Norman M. Bradburn, Brian Wansink, Seymour Sudman. 
 - Rev. ed. 
 - San Francisco :  Jossey-Bass,  c2004. 
 - xvi, 426 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. ) and index. 
<br/><br/><label>ISBN: </label>9780787970888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Questionnaires.<br/>Social sciences--Research.