TY  - BOOK
AU  - Grigoroudis,Evangelos
AU  - Siskos,Yannis
TI  - Customer satisfaction evaluation: methods for measuring and implementing service quality 
T2  - International series in operations research & management science
SN  - 9781441916396
PY  - 2010///
CY  - New York, London
PB  - Springer
KW  - Consumer satisfaction
KW  - Evaluation
KW  - Data processing
KW  - Statistical methods
KW  - Marketing research
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -