Grigoroudis, Evangelos. <br/><br/>
Customer satisfaction evaluation :  methods for measuring and implementing service quality / 
Evangelos Grigoroudis, Yannis Siskos. 
 - New York ;  London :  Springer,  c2010. 
 - xii, 313 p. :  ill. ;  25 cm. 
 - International series in operations research & management science ;  139 .
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781441916396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--Evaluation--Data processing.<br/>Consumer satisfaction--Evaluation--Statistical methods.<br/>Marketing research--Statistical methods.