Verma, Harsh. <br/><br/>
Branding demystified :  plans to payoffs / 
Harsh V. Verma 
 - Thousand Oaks, Calif. :  Response Books,  2010. 
 - xiii, 247 p. :  ill. ;  22 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9788132102342 (Pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Communication in marketing.