Fennis, Bob MichaeÌl,  1968- <br/><br/>
The psychology of advertising / 
Bob M. Fennis and Wolfgang Stroebe. 
 - Hove, East Sussex ;  New York :  Psychology Press,  2010. 
 - xi, 329 p. :  ill. ;  26 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780415442732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumers--Attitudes.