Train, Kenneth. Discrete choice methods with simulation / Kenneth E. Train. - 2nd ed. - Cambridge ; New York : Cambridge University Press, 2009. - x, 388 p. : ill. ; 23 cm. Fakulti Keusahawanan dan Perniagaan Includes bibliographical references and index. ISBN: 9780521766555 Subjects--Topical Terms: Consumers' preferences--Simulation methods.Decision making--Simulation methods.