TY  - BOOK
AU  - Langwost Ralf
TI  - How to catch the big idea: the strategies of the top-creatives 
SN  - 9783895782381
PY  - 2004///
CY  - Erlangen [Germany], Frankfurt
PB  - Publicis Corp. Pub., IdeaManagement Institut
KW  - Creative ability in business
N1  - Includes index
ER  -