TY  - BOOK
AU  - Bertwistle,Gary
TI  - The vibe: the marketing handbook for every product, service, and industry 
SN  - 1742169732
PY  - 2010///
CY  - Milton, Qld.
PB  - Wrightbooks
KW  - Advertising
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -