Hopwood, Maria.

Sport public relations and communication / Maria Hopwood, Paul Kitchin, James Skinner. - Amsterdam ; London : Butterworth-Heinemann, 2010. - x, 271 p. : ill. ; 25 cm. - Sports marketing series. .

Includes bibliographical references and index.

9781856176156


Communication in management.
Communication in marketing.
Sports--Public relations.