Chaney, Paul, 1955-

The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney. - Hoboken, N.J. : Wiley & Sons, c2009. - xxvii, 244 p. : ill. ; 24 cm.

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references and index.

9780470499276


Internet advertising.
Internet marketing.
Online social networks--Economic aspects.