TY  - BOOK
AU  - Hancock,Joseph
TI  - Brand/story: Ralph, Vera, Johnny, Billy, and other adventures in fashion branding 
SN  - 9781563676222
PY  - 2009///
CY  - New York
PB  - Fairchild Books
KW  - Advertising
KW  -  Fashion
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Fashion merchandising
N1  - Fakulti Teknologi Kreatif dan Warisan; Includes bibliographical references and index
ER  -