TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts 
SN  - 0136120997
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Strategic planning
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -