Behind the screens  Hollywood goes hypercommercial /  [videorecording] : 
 Hollywood goes hypercommercial 
Media Education Foundation ; producer, Matt Soar ; directors, Matt Soar, Susan Ericsson 
 - Northampton, MA :  Media Education Foundation,  [2002] 
 - 1 videodisc (36 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/> Originally produced in 2000  Special features include chapter selection, previews, and subtitle selection 
<br/><br/>Product placement : advertising goes to the movies -- Making movies for marketers : cross promotions, merchandising & tie-ins -- Hijacking the movies : Hollywood in an age of conglomerates -- Limiting stories : making movies in a hypercommercial age 
<br/><br/>Camera, Susan Ericsson, Vincent Doyle, James Allan, Sanjay Talreja ; editor, Susan Ericsson ; music, Thom Monahan  Camera, Susan Ericsson, Vincent Doyle, James Allan, Sanjay Talreja ; editor, Susan Ericsson ; music, Thom Monahan 
<br/><br/> Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing 
<br/><br/><br/>DVD 
<br/><br/><br/>Subtitles in English and Spanish 
<br/><br/><label>ISBN: </label>1893521400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Motion pictures--United States.<br/>Motion pictures--History.--United States