Hubbard, Graham.

Strategic management : thinking, analysis, action / Graham Hubbard, John Rice and Paul Beamish. - 3rd ed. - Frenchs Forest, N.S.W. : Pearson Education Australia, 2008. - xiii, 618 p. ; 26 cm.

Fakulti Keusahawanan dan Perniagaan Includes index. Previous ed.: Pearson Prentice Hall, 2004.

Provides a clearly written text that demonstrates how the theories of the discipline relate to the practices on an increasingly competitive global business stage.

9780733986758


Business planning.
Strategic planning.