Cullen, Cheryl Dangel. The little book of big promotions / by Cheryl Dangel Cullen + Lisa L. Cyr + Lisa Hickey. - Gloucester, Mass. : Rockport, c2007. - 351 p. : col. ill. ; 21 cm. ISBN: 9789812453372 Subjects--Topical Terms: Commercial artGraphic design (Typography)Sales promotion.