Evans, Judith <br/><br/>
Challenging the big brands :  how new brands win market share with innovative design / 
Judith Evans and Cheryl Dangel Cullen 
 - Gloucester, Mass. :  Rockport Publishers,  c2003 
 - 176 p. :  col. ill.  29 cm 
<br/><br/><label>ISBN: </label>9781564969057 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logos (Symbols)--Design<br/>Trademarks--Design