Baum, Neil, 1943-

Marketing your clinical practice : ethically, effectively, economically / Neil Baum, Gretchen Henkel. - 4th ed. - Sudbury, MA : Jones and Bartlett, c2010. - xxxi, 574 p. : ill. ; 23 cm.

ALKEM- Kuala Lumpur Book Fair 2009 Display Selections: ( MDH Hafizie) Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references and index.

9780763769833


Medicine--Practice.
Practice Management, Medical.
Physician-Patient Relations.