TY  - BOOK
AU  - Donnelly,Ray
AU  - Harrison,Graham
ED  - Chartered Institute of Marketing.
TI  - CIM coursebook: the marketing planning process
T2  - CIM coursebook
SN  - 1856177165 (pbk.)
PY  - 2009///
CY  - Oxford, Burlington, Mass.
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Examinations
KW  - Study guides
N1  - "This is the only coursebook for The marketing planning process that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover; Fakulti Teknologi Kreatif & Warisan; Includes bibliographical references and index; Marketing planning to deliver marketing strategies -- The marketing audit and strategic outcomes -- Creating marketing strategies through segmentation, targeting and positioning -- Adapting marketing planning in different contexts
ER  -