CIM coursebook: the marketing planning process / 
 Marketing planning process  Official CIM coursebook: the marketing planning process 
edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison 
 - Oxford ;  Burlington, Mass. :  Butterworth-Heinemann,  2009. 
 - xv, 240p. :  ill. ;  25cm. 
 - CIM coursebook .
<br/><br/> "This is the only coursebook for The marketing planning process that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover.  Fakulti Teknologi Kreatif & Warisan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing planning to deliver marketing strategies -- The marketing audit and strategic outcomes -- Creating marketing strategies through segmentation, targeting and positioning -- Adapting marketing planning in different contexts. 
<br/><br/><label>ISBN: </label>1856177165 (pbk.) 9781856177160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Planning--Examinations--Study guides.