TY  - BOOK
AU  - Donnelly,Ray
AU  - Linton,Colin
ED  - Chartered Institute of Marketing.
TI  - CIM coursebook: delivering customer value through marketing 
T2  - The official CIM coursebook
SN  - 9781856177184
PY  - 2009///
CY  - Oxford, UK, Burlington, MA
PB  - Butterworth-Heinemann
KW  - Chartered Institute of Marketing
KW  - Examinations
KW  - Study guides
KW  - Customer relations
KW  - Marketing
KW  - Management
N1  - "Professional diploma in marketing"--Cover; Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -