CIM coursebook : delivering customer value through marketing - Donnelly, Ray.; Linton, Colin; Chartered Institute of Marketing (Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2009)
"Professional diploma in marketing"--Cover.
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references and index.
Keywords: Chartered Institute of Marketing -- Examinations -- Study guides; Customer relations -- Examinations -- Study guides; Marketing -- Management; Marketing -- Management -- Examinations -- Study guides