Project management in marketing/ Frank McKee ... [et al.]. - Amsterdam ; London : Butterworth-Heinemann, 2009. - xvii, 238 p. : ill. ; 25 cm. - CIM coursebook. .

Fakulti Keusahawanan dan Perniagaan. Includes indexes. Title from e-book title screen (viewed February 2, 2010).

9781856177153


Marketing--Management.
Project management.