TY  - BOOK
AU  - Krugman,Herbert
AU  - Krugman,Edward
TI  - Consumer behavior and advertising involvement: selected works of Herbert E. Krugman 
T2  - Marketing and consumer psychology series
SN  - 0805857885
PY  - 2008///
CY  - New York
PB  - Routledge/Taylor & Francis
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and indexes
ER  -