Keyes, Jessica.  1950- <br/><br/>
Marketing IT products and services / 
Jessica Keyes 
 - xviii, 324 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781439803196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Industrial management<br/>Information technology--Management.