Lynch, Richard L.

Strategic management / by Richard Lynch. - 5th ed. - Harlow : Financial Times Prentice Hall, 2008. - vii, 826 p. : ill. ; 27 cm.

Fakulti Keusahawanan dan Perniagaan. Previous ed.: published as Corporate strategy. 2006.

Includes bibliographical references and index.

9780273716389


Business planning.
Strategic planning.