Mullins, John W.

Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. - Boston, Mass. : Harvard Business Press, c2009. - xiii, 249 p. : ill. ; 24 cm.

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and index.

9781422126691


Business planning.
Entrepreneurship.
New business enterprises.