TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Essentials of marketing
SN  - 2003110011
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/ South-Western
KW  - Marketing
KW  - Management
N1  - Fakulti Keusahawanan & Perniagaan; Includes bibliographical references and indexes
ER  -