TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Exploring marketing research
SN  - 0324788614
PY  - 2010///
CY  - Australia, Mason, OH
PB  - Cengage Learning
KW  - Marketing research
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -