Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 10th ed. 
 - Australia ;  Mason, OH :  Cengage Learning,  c2010. 
 - xxii, 714 p. :  ill. ;  28 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324788614 9780324788440 9780324788617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.