Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 4th ed. 
 - Mason, Ohio :  South-Western/Cengage Learning,  c2010. 
 - xix, 436 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 424-430) and index 
<br/><br/><label>ISBN: </label>1439080909 9781439047545 9781439080900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.